Echo is a clothing brand, based on my work in photography and design. The goal with Echo was to create clothing that felt like a natural progression of my artwork. Most of the designs in Echo involve full colour photographic prints, and are chosen because they are simple and subtle. I wanted to create clothing that is noticeable, but doesn't demanding attention with words or loud branding.
This venture was born in part by frustration about how the industry was run. Modern clothing is almost disposable, and often designs are pushed out with little regard for the people making them. With Echo I wanted to create high quality clothing that will last, and to ensure everyone who worked to make it was treated fairly.